About Inanna's Daughter
Why the strange name ?.
It's the question I'm always asked and I think it's a crazy name for a hair and skincare company too. Inanna was the original goddess of beauty and I'd like to think she would approve of what we are trying to do.
Inanna's Daughter along with an army of small Indie companies are changing the beauty industry. Less plastic, natural ingredients and respecting our customers. We want better and we think you deserve that too.
What started all of this ?.
I had an epiphany one day when I looked around at all the plastic bottles in my bathroom. I had been practicing as a therapist for many years and I knew the amazing benefits of the natural carrier oils, organic essential oils and plant butters I'd been using. The more I researched, the more angry I became at the beauty industry, greenwashing, carcinogenic ingredients and negative advertising. I was fed up being told that there was something wrong with me in order to sell me a toxic product to 'fix' me. I'd had enough and I wanted change. Change for my kids, the next generation, all of us.
So I researched, studied cosmetic science and natural beauty products through history. Looked at the latest science, tested, formulated, created and improved. I've developed products that I love using, I'm happy for my kids to use and I hope you will enjoy too.